Mali, simpatičan brending projekat za Napoli-style pizzeriju u Oxfordu - logo, meni, grafike i konsultacije oko eksterijera. A small, charming branding project for a Napoli-style pizza shop in Oxford - logo, menu, graphics and exterior consulting.
Vlasnik je stari klijent sa kojim smo već radili na drugim projektima, pa je zadatak bio praktičan: napraviti lokal koji se vidi, pamti i lako razumije. The owner is a long-time client we had already worked with, so the task was practical: make the shop visible, memorable and easy to understand.
Pizza Hero je trebao identitet koji odmah komunicira pizzu, brzinu i dobar lokalni feel. Uz logo, trebalo je razmišljati o izlogu, meniju i grafičkom jeziku koji može popuniti mali prostor.Pizza Hero needed an identity that immediately communicates pizza, speed and a good local feel. Along with the logo, we had to think about the storefront, menu and a graphic language that could fill a small space.
Krenuli smo od “hero” ideje: jarke boje, znak koji može živjeti iznad vrata, komični detalji, lightning elementi i meni koji izgleda kao dio svijeta brenda.We started from the “hero” idea: bright colors, a sign that could live above the door, comic details, lightning elements and a menu that feels like part of the brand world.
Mala pizzerija dobila je jednostavan, veseo i funkcionalan identitet: logo, izlog, meni i grafike koje rade zajedno bez potrebe za komplikovanjem.The small pizza shop received a simple, cheerful and functional identity: logo, storefront, menu and graphics working together without overcomplicating the project.
Projekat nije tražio veliki sistem - tražio je karakter, vidljivost i dovoljno energije da fasada, meni i izlog rade kao jedno.The project did not need a large system - it needed character, visibility and enough energy for the facade, menu and storefront to work as one.
Štit, zvijezde, crveno-žuti kontrast i “hero” energija daju znaku dovoljno snage da nosi mali lokal.A badge, stars, red/yellow contrast and “hero” energy give the mark enough presence to carry a small shop.
Dovoljno elemenata da mali lokal izgleda kompletno, veselo i dosljedno - bez nepotrebnog komplikovanja.Enough elements for a small shop to feel complete, cheerful and consistent - without unnecessary complexity.
