Moj prvi pravi freelance projekat - logo i meni dizajn za Sandwich Factory u Dohi, urađen 2015. godine kada sam imao 21 godinu i radio kao konobar. My first real freelance project - logo and menu design for Sandwich Factory in Doha, created in 2015 when I was 21 and working as a waiter.
Ovo nije samo arhivski rad. Ovo je projekat koji je pomjerio karijeru: prvi ozbiljan freelance posao, prvi veći honorar od dizajna i prvi MacBook kupljen od kreativnog rada.This is not just an archive piece. It is the project that moved a career forward: the first serious freelance job, the first bigger design fee, and the first MacBook bought from creative work.
Sandwich Factory je bio prelomna tačka: prilika koja je došla dok sam radio kao konobar u Dohi i dokaz da kreativni rad može postati pravi pravac.Sandwich Factory was a turning point: an opportunity that came while I was working as a waiter in Doha and proof that creative work could become a real direction.
Imao sam 21 godinu. Danju sam radio u ugostiteljstvu, a paralelno pokušavao da dokažem sebi da dizajn može postati ozbiljna karijera.I was 21. By day I worked in hospitality, while trying to prove to myself that design could become a serious career.
Nisam znao Illustrator kako treba, ali me to nije zaustavilo. Učio sam alat i radio projekat istovremeno, korak po korak, dok nisam došao do upotrebljivog sistema.I did not really know Illustrator, but that did not stop me. I learned the tool while doing the project, step by step, until the system worked.
Honorar je tada bio skoro pet mojih mjesečnih plata. Tim novcem sam kupio prvi MacBook i ozbiljnije usmjerio karijeru ka brendingu i kreativnom radu.The fee was almost equal to five of my monthly salaries at the time. With it, I bought my first MacBook and committed much more seriously to branding and creative work.
Projekat je spojio restoran, meni, prostor i ličnu prekretnicu. Bio je prvi konkretan dokaz da ovaj put ima smisla.The project connected restaurant, menu, space and a personal turning point. It was the first concrete proof that this path made sense.
Koncept logotipa spaja siluetu fabrike sa toplijim, ručno pisanim potpisom - industrijski karakter, ali i ljudski osjećaj.The logo combines a factory silhouette with a warmer handwritten signature - industrial character with a human feel.
Pored logotipa, projekat je uključivao meni dizajn, tipografski stil, ilustracije i detalje koji su se prenosili na uniforme, ambalažu i enterijer.Beyond the logo, the project included menu design, typographic style, illustrations and details that carried into uniforms, packaging and interior.
Projekat je iz vremena prije AI alata i automatizovanih kreativnih workflowa. Sve je rađeno ručno, uz puno improvizacije, učenja i upornosti.This project dates back to before AI tools and automated creative workflows. Everything was made by hand, with a lot of improvisation, learning and persistence.